The Journal
An awards evening is one night, in one room, with a handful of moments that genuinely matter. Everything else is atmosphere. The job is to come away with the pictures the winners will share, the sponsors will use, and the organiser can send out while the result is still news.
Plenty of good business stories never run because the photograph supplied alongside them is unusable. A picture desk has seconds to decide, and the things that get a photo spiked are nearly always avoidable.
Most conference photography gets used once, for a post-event round-up, and then forgotten. That's a waste — the images you commission this year are the ones that sell next year's event, and a little planning makes them work far harder.
Birmingham has more large conference space than anywhere in the UK outside London, and each venue photographs quite differently. After fifteen years working across most of them, here's what I've learned about the rooms themselves.
A conference is a long day with a fixed schedule, several rooms running at once and a marketing team who need images for next year's promotion. Covering it well is mostly a planning exercise.
Booking a photographer for a company event is a different job from booking one for a wedding or a portrait. You're buying usable assets on a deadline, often for press and social media.
A good brief is the difference between a gallery full of nice pictures and a gallery full of pictures you can actually use. It doesn't need to be long, ten minutes of thought before the day will do more for your results than anything else.
Event photographs have a short shelf life. The window where they're genuinely useful, while the event is still being talked about, is often measured in hours, not weeks. That's why turnaround is worth as much attention as the photography itself.
Booking a photographer for a conference, AGM or PR event is very different from booking one for a wedding — and knowing what good coverage looks like makes it far easier to choose well. Here's what a professional event photographer actually does, and what to expect on the day.
I feel lucky to have been invited to this fabulous event at The Bramall hall at University of Birmingham to hear Lord Bilamoria speak about the success of the Commonwealth games held here in Birmingham 2022.